New Balance

1985 

PROJECT

Conceptual work for a new lifestyle model for new balance. The 1985 reinterprets running heritage through a playful and contemporary lens. A bold and artful expression that adapts itself to every occassion.

Release
*not released, conceptual work only

MOOD

ARCHIVE & CONSUMER

INITIAL SKTECHES

SKETCH REFINEMENT

COLORWAY EXPLORATIONS

COLORWAY EXPLORATIONS

COLORWAY EXPLORATIONS

COLORWAY EXPLORATIONS

PRESENTATION TECH

TECH PACK BREAKOUT

BLUEPRINT

FINAL CONCEPT + EDITORIAL