New Balance
1985
PROJECT
Conceptual work for a new lifestyle model for new balance. The 1985 reinterprets running heritage through a playful and contemporary lens. A bold and artful expression that adapts itself to every occassion.
Release
*not released, conceptual work only
MOOD
ARCHIVE & CONSUMER
INITIAL SKTECHES
SKETCH REFINEMENT
COLORWAY EXPLORATIONS
COLORWAY EXPLORATIONS
COLORWAY EXPLORATIONS
COLORWAY EXPLORATIONS
PRESENTATION TECH
TECH PACK BREAKOUT
BLUEPRINT